Recently, a friend of mine and I had the chance to conduct a intercept survey on a nearby recreation path [map]. The Backbay bike/run/walk multi-purpose trail is about 20 miles and has connection to the mountain-to-the-sea trail in Irvine and Newport Beach. Being an avid biker myself, it interested me who was using this trail for bike riding. Our team headed out to the trail to pass out a slip of paper with a link to the survey on it. We had a pretty high success rate of bikers taking the slips of paper, but lower rates of people actually filling out the survey online. Most bikers seamed to be OK with accepting a slip of paper while riding by at 15-20mph.
We spent 4 hours total on two different days passing out the survey from 7-9am. Once on a Saturday, the other on a Thursday. This allowed us to capture a typical work day morning, as well as a recreational morning.
Sifting through the data, we have a variety of interesting results. I present a few charts and figures below to give a gist of what the data reveals. However I leave the free-response sections untouched, possibly to be talked about in a future blog post, or for the interested reader to inquire about.
Just looking at age and gender demographics from our survey sample size of 56 responses, we can see that a majority of riders are male and over the hill.
From this we can see that bike riding is really for all ages! Besides some of the basic demographic questions, our survey also asked about why people were bike riding on the path. We wanted to know if they were riding for recreation, commuting or training purposes. No surprise that this varied by day of week. Overall our survey collection (with a bias), found that a majority of riders were biking on the trail for commuting purposes on Thursday and mainly for recreation on Saturday.
- Thursday: 622 Counts
- Friday: 736 Counts
- Saturday: 1,537 Counts